The Marketing Metrics Monitor™ combines two powerful tools in one. It is both an automated survey tool, and a dashboard marketing metrics reporting and monitoring system.
Information is automatically fed into the system by predefined automated surveys, and additional company information is automatically requested (by e-mail) from a designated company official when needed, to result in a comprehensive but simple view of whether the company’s marketing performance is on track (indicated by colour green), problematic (orange), or unacceptable (red).
From this helicopter view, the user can easily drill down to see exactly in which measurement or geographical area problems are situated.
Besides displaying the dashboards, the system has also been designed to:
- Display metrics and trends graphically over time.
- Export series of metrics in Microsoft Excel format for analysis with external programs, or print simple PDF reports of surveys.
Setting up your company as a client is easy and the MMM automatically guides you to identify your industry, profits drivers and marketing channels, and then suggests which marketing metrics are most appropriate to use for your company. You are also then advised as to what information is required to execute and implement the metrics that are selected.
The MMM uses a unique reporting system based on leading-edge management and marketing thinking which suggests that the role of the marketing function of the organisation is twofold: Firstly to build the value of the intangible marketing assets in the organisation which is achieved in the longer term (such as building the value of the brands, customer franchise, and stakeholder relationships), and secondly to use the strength of these assets in the shorter term to produce strong cash flows and high profits.
Summary of features and benefits
- Ease of use – setting up your company as a client and using the MMM is driven by easy-to-use wizards and clear instructions.
- Real-time – information is collected and viewed on a continuous basis in real time with no more waiting for dated market research reports.
- Automation – once set up, the system runs automatically, gathers information and keeps dashboards up to date, with minimum company intervention.
- Global accessibility – your staff can access the system over the web from anywhere in the world.
- Flexibility – options mean that your company can select the metrics you require, and customise surveys and reporting as needed.
- Measurement quality – metrics and underlying measures formulated are based on best-practice measures developed and moderated by leading academics and marketing experts at PhD level.
- Performance management – measure and reward marketing performance per region, branch, sales agent or touchpoint.
- Value for money – usage of the system will result in significant decreases in measurement cost when compared to traditional research methods.
- Alignment between marketing and sales – metrics links sales and marketing together to obtain alignment and maximum effectiveness.
- Increase marketing’s esteem in the company – the system clearly demonstrates marketing’s contribution to the company bottom line.
- Increased profitability – better business measurement results in better management of clearly defined profit drivers, down to individual agent or service area in your business.